CASE STUDY—YK PRODUCTS
Everett company paves the way for new standard in road repair
YK Products thought it had a
product that could revolutionize road repairs throughout the United States.
A research grant through Washington Technology Center proved it to be
true and paved the way for this small Everett, Washington company to create
a new standard in cold asphalt application.
Company Profile
Building off a patented technology, YK Products has secured exclusive
rights to manufacture and distribute its proprietary cold-mixed asphalt
concrete product in North and South America, Europe, Australia, New
Zealand and China, currently sold in the North America under the
name U.S. Cold Patch®.
U.S. Cold Patch® is a fast, permanent, easy-to-use repair material
for asphalt and concrete surfaces. What sets Cold Patch® apart from
the competition is that is uses recycled asphalt concrete as its main
ingredient combined with small amounts of binding material, is an easy-to-apply
permanent solution for road repair, and has very low levels of emissions.
Customer Base
U.S. Cold Patch’s® target market includes state and federal
transportation agencies, airports, military organizations, municipal and
county public works departments, and private companies such as parking
lot maintenance firms.
Business Situation
YK Products had been laying the foundation for a successful venture.
The company had inroads into its target markets, and production facilities
up and running in Puyallup, Washington and Orange, California. YK Products
had conducted preliminary testing on their material, but the company
was looking for a more comprehensive, objective verification process
for their materials to build a stronger case for their product’s
performance claims and accelerate their growth into these markets.
A meeting with the City of Seattle’s Solid Waste Division pushed
YK Products into action and led them to seek grant money from WTC for
their research efforts. The level of volatiles in current cold mix
asphalt was causing concern from an environmental and waste management
perspective.
The City of Seattle approached YK products with an interest in U.S.
Cold Patch® and King County was willing to contribute funding for
materials testing to evaluate its effectiveness and compliance with environmental
regulations.
Research Project
YK Products and Washington State University were awarded a research
grant through WTC’s RTD program to gather independent performance
data on its product compared to other products currently in use. Environmental
and engineering standards assessments were performed by Washington State
University’s Center for Asphalt Technology, a partnership program
between Washington State Department of Transportation, the Washington
Asphalt Paving Association, and Washington State University.
Professors Tom Papagiannakis and Frank Loge with WSU’s Department
of Civil and Environmental Engineering headed up the research project,
which was conducted using Superpave® testing methods, the highest
caliber processes for testing this type of material and only available
in a few select facilities in the country. Testing of this level had never
been done on a cold asphalt product; it was generally reserved for hot
asphalt treatments, which were believed to be the only methods suitable
for permanent paving repairs, and therefore the only type to held up to
this level of scrutiny.
Dr. Papagiannakis says he was attracted to the project for two reasons.
First, that the company was a small emerging venture. And second, the
green nature of the product. “Here appeared to be a paving product
that was made from recycled material, didn’t require solvents, and
was benign to the environment,” Papagiannakis noted.
The project, completed in February 2004, confirmed that U.S. Cold Patch® outperformed
other cold asphalt products on the market overall from both engineering
and environmental standards, proving to be a robust product with negligible
emissions.
Applications & Benefits
For YK Products, the research proved to be a critical factor, especially
with reference to establishing performance benchmarks in a comparative/side-by-side
test of US Cold Patch® with its competition.
“The credibility factor from this type of research has had tremendous
impact on our company’s growth potential,” notes John Ackerman,
General Manager for YK Products. “This wasn’t just a small
company-funded test. This is legitimate, third-party evaluation at a facility
with excellent stature and reputation in this industry.”
“The independent test clearly demonstrated the superiority of YK’s
products and identified it as the strongest and best performing cold asphalt
on the market as well as being environmentally friendly,” explained
Ackerman.
The Future
Based on the research results, YK Products is releasing a report to
current and potential customers outlining the findings from the study,
which the company anticipates will be received favorably and result
in increased sales.
The crux of the research has the potential to significantly impact the
bulk market, which is the direction that YK Products plans to take. For
a bulk market to be viable, a dedicated system needs to be in place to
provide YK Products with greater access to the recycled asphalt, which
makes up 75% of its product base, in multiple locations. The findings
in the research report led to increased inroads into this partnership.
YK Products is working with municipalities and the Washington State Department
of Transportation to make this happen.
Results from the grant research also featured prominently in the company’s
strategic planning efforts, the basis of which is being used to attract
key personnel, develop a Quality Control Program to accompany the company’s
plans to double its current production capacity by adding two new production
facilities in Illinois and New York, and expand its distribution throughout
North America.
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